Ready for a challenge
When asked if we could commit to a project without an end-date, a project that could change on-the-fly but one which could prove to be a game-changer for small businesses, we felt that we just simply had to do it.
This was a first for Southern Cross graphics. We have never worked with an agency to help produce an app. And we are so very very pleased to have been invited to work on this project. The outcome has been successful and very rewarding.
Design an app initially for the food and beverage industry, but with room to grow.
- Client
- App Factory Store
- Industry
- Food & Beverage, Retail Sector
- Services
- Design
- About Project
- The Get One Free Club is an app designed for any small business that does away with customer loyalty cards for both print and digital. No more cards to carry around, instant verification and recording means no time wasted looking for cards, privacy breaches or hygiene issues.
- Project Brief
- Design an icon that can be incorporated into an app suitable for e-commerce. The app icon must be able to convey quickly that it means one free gift. The icon must be able to be used on both android and apple devices and aesthetic in design, appeal to a diverse age group and is not gender specific. It was preferred that the icon be incorporated into or as part of the logo.
The impression of a single gift was paramount in the design. The designers felt that subtly incorporating a one in the overall appearance was vital to communicate ‘one free gift’. We chose Brinnan Regular as our font choice because of the wide-open type. We felt Brinnan provided just enough eccentricity to the logo while delivering a modern contemporary feel.
Look closely at the icon and you can make out the subtle spur of the 1 in the icon.
The impression of a single gift was paramount in the design. The designers felt that subtly incorporating a one in the overall appearance was vital to communicate ‘one free gift’. We chose Brinnan Regular as our font choice because of the wide-open type. We felt Brinnan provided just enough eccentricity to the logo while delivering a modern contemporary feel.
Look closely at the icon and you can make out the subtle spur of the 1 in the icon.
- Hygienic - essential post COVID-19: It is safe to use. The app works up to 2m apart. Just hold your phone in front of you and the cashier will do the rest.
- Free to Use: There is no cost to your customers. It's free to download and use every single time. No pay per click. No download fee.
- Easy to Use: Just start your app and hold it in front of you.
- Private and Secure: No Signup. No Registration. No details shared.
- No More Cards: Now there is no more reason to carry around all those loyalty cards in your wallet or on your phone.
- Free Stuff: Use the app where you buy regularly and watch your rewards grow.
- More Stuff Coming: Keep an eye out for more. We're already working in the back end to develop this further and add more functionalities.
- Early Bird Special: For a limited time only, your business can use this app at zero cost for the first three months. Valid: June 30, 2020.
Deb was patient, understanding, and unflappable, even through several changes of mind and direction.
She produced an icon and logo for us that conveys the essence we hoped for, and we couldn't be happier with the result.
Even our developers have told us they want to do their very best in order to live up to the icon.
Deb is doing a brochure for us now, and we will absolutely be asking her to do any other design work going forward.
GEOFF
CO-FOUNDER & LEAD SOLUTIONS ARCHITECT