- CASE STUDY -

Wholesome Honey

Wholesome Honey is 100% pure, natural Australian Honey.

Wholesome Honey is pure, natural Australian raw honey without the preservatives or additives.
Honest to goodness honey the way nature intended
- sourced from sclerophyll forests brimming with eucalyptus, iron bark and mixed blossoms.
Wholesome honey produces a totally natural honey, free from preservatives and additives.
Branding and identity for start-up business with movement to expand
into gourmet produce when required.
  • Client
  • Wholesome Honey
  • Industry
  • Food Labelling
  • Services
  • Design, Art Direction
Honey label with a monochromatic background and gold gradient background and logo
  • About Project
  • Product packaging created as a stand-alone suitable for home or up-market produce. Label is metallic, shimmery, shiny and drop dead gorgeous. The black and white background image really stands out and suggests movement no matter which what you look at it. Additionally the gold gradient in the logo enhances the simple elegance and lends sophistication to an otherwise plain label. Nothing like it on the market!
  • Project Brief
  • Although an intense project to begin with, the project required both a logo and label with the view to standardise and use similarly across the board to create continuity and brand identity. The client brief was to create a distinctive product for their brand. Given free reign to design label and provide copy, the only stipulation was to use the bee element from a previous family business venture so as to keep the connection.
A TRULY EXCITING PROJECT WITH MANY FIRSTS!

It is so heartening to hear praise from printing and labelling companies wanting to showcase your design to future customers. The finished label for raw honey has surpassed my expectations.

SCG

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