- CASE STUDY -
Lime Caviar is 100% pure, natural Australian Fingerlime.
Holistic brand strategy focusing on design for specific product packaging and incorporating augmented reality.
- The Lime Caviar Company
- Food, Export
- Design & Print Management
- About Project
- Packaging elements were centred around the current 45g round labels and preserved to provide continuity for the blast frozen, spoonable lime caviar. The design needed to be consistent, easily identifiable and adaptable so that future projects for this world-first product are coherent.
- Project Brief
- The marketing objectives of the Lime Caviar packaging required that the end product meet the design requirements for both the Australian and overseas markets. Simplicity and elegance were the overall theme for the Lime Caviar packaging while differentiating itself from the 'natural, eco-friendly, rustic flavours' in current designs.
Flexibility for product expansion in the future were also considered with the scope to gently test the waters with the packaging and design.
THIS WAS AN EXCELLENT PROJECT AND A WONDERFUL FORAY INTO PRODUCT PACKAGING!
I personally enjoyed the professional support and creative leeway afforded me by
Ian and Margie Douglas in the exploration and creation stages of the project.
Deb @ Southern Cross graphics